Pine Belt Cars Supports the Pt. Pleasant Beach Board of Ed – Wins Naming Rights for Five Years

Posted on July 12, 2022 By

Rob Sickel, owner of Pine Belt Cars, Lakewood, announced that Pine Belt has won the bid from the Point Pleasant Beach Board of Education for the naming rights of the High School Gymnasium and its Athletic Complex, off Niblick, Cooks Lane, and Yale and Trenton avenues, Point Pleasant Beach, for the next five years. The Complex will be known as The Pine Belt Athletic Complex at Point Pleasant Beach School District.

Sickel said, “We are so honored that the Point Pleasant Beach Board of Education accepted our bid, and we are excited that Pine Belt Cars is being recognized for its commitment to education and athletic youth programs.”

The support of Pine Belt Cars will help offset the costs of such upgrades as fencing, lighting, and renovations to the fields, for example. The Complex is used for high school and middle school graduation; New Jersey Special Olympics events; and the practice and games of the Pt. Pleasant beach Borough High School football team, and boys’ and girls’ soccer and track teams. It is also used for the marching band, elementary gym classes, both district and state-wide events, and community programs.

About Pine Belt Cars: Pine Belt Cars, 1088 Route 88, Lakewood, NJ 08701, is a family-owned and operated New Jersey car dealer that offers new or pre-owned cars, trucks, and SUVs. Pine Belt Cars specializes in Chevy, Chrysler, Dodge, Jeep, Ram and Subaru cars. The dealership employs a professional team of service technicians with the skills and equipment to handle all manner of maintenance and repairs, and has a full stock of authentic parts.

Pine Belt Cars has four dealerships in Lakewood, N.J., and is very committed philanthropically to local communities. Some of Pine Belt’s philanthropic affiliations include sponsoring the Pine Belt Arena, Lakewood Little League, United Way of Ocean County, Lakewood Police Department, Jewish Federation, and the Monmouth-Ocean Development Council.

Pine Belt Cars was founded in 1937 by Leon Sickel. After graduating Franklin & Marshall and serving in the U.S. Naval Reserve, his son David Sickel joined the family business and became the dealer in 1975. When David retired in 2019, his son Robert Sickel became the current president and CEO of Pine Belt Cars, a third-generation dealer. Robert Sickel graduated from the University of Miami.

For more information call 888-3-PineBelt or 732-363-6244 or visit