Pt. Pleasant Borough Event Raises $11,000 for Three School Projects

Posted on June 9, 2022 By

It was a close game, but the staff at Point Pleasant Borough High School beat the Seniors 16 to 15 in the annual Seniors vs Staff Kickball game recently held at the Al Saner Field at Pine Belt Stadium on the campus of Point Pleasant Borough High School. (Originally a basketball game but since COVID, now kickball) Twenty-four Point Pleasant Borough High School students, a mix of juniors and seniors who are in the Syracuse University Project Advance Sport Management class, organized and hosted this event with 350 spectators.

Rob Sickel, owner of Pine Belt Cars, Lakewood, who has partnered with the Point Boro Sports Management class for their Student vs. Staff for the past five years, was the Champion Sponsor of the event. Sickel said, “Class members come to Pine Belt each year to pitch me on a sponsorship of the game. The students put on the whole production, getting sponsors, planning the event, and doing any advertising that might be done especially through social media. Then after, they report back on how they did meeting their goals.”

David Johnson, the teacher of the high school Sport Management class at Pt. Pleasant Boro H. S., said that the students, who organized the every aspect of the event, raised $11,000 for Project Graduation, a substance free celebration after graduation; a school spirit project “Unblue the School”; and Sport Management class field trips and other class resources.

The students got sponsorship sales, recruited students and staff to play in the game; coordinated the food and beverage for the event; created game shirts, panther pit shirts and their designs; helped to create signage packages with blazing visuals; initiated a social media campaign for the event; oversaw in-game promotions; got risk management for the event (insurance and waivers); created game day programs; provided walk-up music coordination for students and staff; set up and broke down field; and were om charge of clean-up.

For more information, contact Dave Johnson Link with pictures and video:

About the Sport Management Class: The Point Pleasant Borough High School Sport Management Class is a course sponsored by Syracuse University Project Advance. The students in the course earn three Syracuse University credits upon successful completion of the curriculum. The course uses the business of sports to teach business management concepts. Proceeds from the event will help with the cost of field trips and educational resources for the classroom.
About Project Graduation: Project Graduation is a night of fun activities, food, entertainment, and prizes for the class of 2022 on the night of their graduation, June 16, 2022. This adult supervised event is a drug and alcohol-free environment that will take place at Sportika Sports Complex in Manalapan.

About Un-Blue the School: “Un-Blue the School!” is the newly created school culture and spirit committee, addressing the issue that much of the school is Blue (stairwells, lockers, doorways, window frames) and not the school colors of Black & Gold. Additionally, many of the walls throughout the building are simply blank. The objective is to showcase our students “in action,” in such areas as athletics, performing arts, clubs or academics, throughout the hallways and stairwells using murals and/or vinyl decals to enhance school spirit. These action shot murals, paired with Black & Gold text and the school logo, is a cost-effective solution to add some much needed spirited decor to the High School.

About Pine Belt Cars: Pine Belt Cars, 1088 Route 88, Lakewood, NJ 08701, is a family-owned and operated New Jersey car dealer that offers new or pre-owned cars, trucks, and SUVs. Pine Belt Cars specializes in Chevy, Chrysler, Dodge, Jeep, Ram and Subaru cars. The dealership employs a professional team of service technicians with the skills and equipment to handle all manner of maintenance and repairs, and has a full stock of authentic parts.
Pine Belt Cars has four dealerships in Lakewood, N.J., and is very committed philanthropically to local communities. Some of Pine Belt’s philanthropic affiliations include sponsoring the Pine Belt Arena, Lakewood Little League, United Way of Ocean County, Lakewood Police Department, Jewish Federation, and the Monmouth-Ocean Development Council.
Pine Belt Cars was founded in 1937 by Leon Sickel. After graduating Franklin & Marshall and serving in the U.S. Naval Reserve, his son David Sickel joined the family business and became the dealer in 1975. When David retired in 2019, his son Robert Sickel became the current president and CEO of Pine Belt Cars, a third-generation dealer. Robert Sickel graduated from the University of Miami.

For more information call 888-3-PineBelt or 732-363-6244 or visit