President of Shore Creative Group to Present Small Business Content Marketing Guide
Traditional marketing for business owners seems to be less and less effective by the minute. Is there a better way? Enter content marketing. Mike Ciavolino, the president of the marketing agency Shore Creative Group, Long Branch, will present “Content Marketing for Small Business,” a start-to-finish content marketing guide for continued business growth, at the Eastern Monmouth Chamber of Commerce (EMACC) Business Networking Breakfast, Wednesday, February 13 from 7:45 to 10:00 a.m., Monmouth Park Racetrack, 4th Floor Parterre Room.
During Ciavolino’s content marketing presentation, attendees will learn about this effective, strategic marketing approach, including the basics of content marketing, how to created a content and social media marketing strategy, examples of effective content marketing that businesses can use, and tips to get content marketing program started correctly. All attendees will receive “50 Content Marketing tips to Fuel your Content Marketing Program!”
The registration fee is $20.00 EMACC members; $30.00 non-members. Walk-ins welcome but registration is preferred. For more information or questions, call 732-741-0055 or email info@emacc.org.
About Mike Ciavolino and Shore Creative Group: Besides being president of the Shore Creative Group (shorecreativegroup.com) marketing agency, 176 Broadway, Long Branch, N.J., Mike Ciavolino is the author of healthcarerecruitmentrx.com, a weekly blog that provides recruitment solutions for hospitals and health systems. He is on the board of Jersey Shore Association for Human Resources (JSAHR) and the New Jersey Association of Healthcare Recruiters (NJAHR) Ciavolino is also a member of the National Association of Healthcare Recruiters (NACHR), Monmouth Ocean Development Council (MODC) and the Eastern Monmouth Chamber of Commerce (EMACC)
Shore Creative Group is an advertising and marketing firm whose services include advertising, branding, search engine marketing, social media, email marketing, Web design, and video marketing. Visit shorecreativegroup.com or call 732-229-7100 for more information, Monday through Friday, 9:00 a.m. to 5:00 p.m.
Red Oak Tree at the Ella G. Clarke School Designated Historical Landmark
With a recommendation from the Lakewood Shade Tree Commission, the Lakewood Township Committee designated a red oak tree at the Ella G. Clarke School, Manetta Avenue, Lakewood, a historical landmark. Using a tree friendly formula, students at the Clarke School estimated the tree to be 201 years old, older than the township which was established in 1892. Having historical designation means this tree will be protected by the Township for all times.
The Shade Tree Commission members include Zev Stern, chairman of the Lakewood Shade Tree Commission; Craig J. Theibault, vice chairman; Tzvi Gordon, Raphael Miller, Moshe Raitzik, and Mary Kay Malec, secretary. Members hold Arbor Day celebrations the last Friday in April each year and have planted hundreds of trees throughout the town. Lakewood has been awarded “Tree City USA” for the past 35 years for its outstanding urban forestry.
About The Ella G. Clarke School and Ella G. Clarke (Born December 7, 1885; Died June 21, 1969)
The Ella G. Clarke School (CAGS), built in 1946, is named for Mrs. Ella Gray (Frake) Clarke even though she was never principal there; she was the principal of School No. 5, which was built in 1901 and burned to the ground in 1945.
Ella G. Clarke was very strict and rigorous about her weekly fire drills. She is credited with safely evacuating all students and teachers from the building after a fire reportedly broke out in the auditorium stage area and quickly spread, consuming the school. According to records found, the school burned to the ground in less than 15 minutes! All students, however, returned home safe and sound.
Although construction on the Ella G. Clarke School began in 1946, students did not officially enter the building until 1949. Students in grades 1-5 attended half-day sessions at CAGS and students in grades 6-7 went full-day sessions at the YMCA.
Research compiled by Tara Napolitano
Tax Changes — Be Aware! Claudia Ferro Featured Speaker at Feb. 12 Lunch Meeting
Claudia Ferro, Toms River, an accountant at Bernicker, Eiger & Lang with offices in Lakewood, Hazlet, and Colts Neck, will discuss, “How Passing of Tax Cuts and Jobs Acts Affect Federal Tax Returns, and Changes to New Jersey Tax Laws” at the Lunch a Little, Learn a Lot business meeting, noon to 1:30 p.m., Tuesday, February 12, 2019, at Charlie Brown’s Restaurant, 400 Route 70 West, Lakewood, N.J. The cost is $15 and includes Charlie Brown’s salad bar, a lunch entrée, a beverage, and an educational presentation. Walk-ins welcome.
Ferro, who specializes in business and individual tax returns, tax planning and preparation, accounting, and bookkeeping services, has 12 years of experience. She earned a B.A., Magna Cum Laude, in accounting and an M.S. in taxation from Fairleigh Dickinson University, Madison, N.J. For more information, call Claudia Ferro at 732-739-8800 or claudia@belcpa.com.
N.J. Health Care Networking Group to Meet February 13
The monthly meeting of N.J. Health Care Networking Group, a free organization for anyone in the health care industry, including those who provide ancillary products and services, is Wednesday, February 13, 2019, from 8:30 to 10:30 a.m. in Masonic Village, 902 Jacksonville Road, Burlington, NJ 08016. (The snow date is Thursday, February 14.) The N.J.
Health Care Networking Group provides an opportunity to build relationships among health care professionals, market events, and promote business. Membership is free; however, register to take advantage of member benefits, such as posting to N.J. Health Care Networking Group’s website all health care and marketing events, training information, employment listings, and access to a member directory.
For more information about N.J. Health Care Networking Group, email Lisa Gallicchio, director of community relations for Preferred Home Health Care & Nursing Services, Eatontown, at lisa@preferredcares.com, call 732-547-9886, or visit www.njhcnet.com for the monthly location and member events. Meetings take place in a different New Jersey county each month.
C.E.R.T. Course Set to Begin in Lakewood
Lakewood C.E.R.T. (Community Emergency Response Team), a thorough and comprehensive disaster and emergency training course for men and women 18 years and older, will begin February 5, 2019, with six sessions from 6:30 to 10:30 p.m. for the first 40 people who are accepted into the program. Participants are expected to attend all classes and exercises to graduate and become a certified Lakewood C.E.R.T. member.
C.E.R.T. is a division of Lakewood’s Office of Emergency Management (OEM), falls under the Ocean County Sheriff’s Office’s C.E.R.T. program, and is recognized by the N.J. State Police Office of Emergency Management. C.E.R.T. courses are designed to educate local residents about many aspects of disaster preparedness for any number of situations that may occur. The course trains individuals in basic disaster and emergency response skills in classroom and live exercise settings. C.ER.T. volunteers are taught how they can assist and work together with local First Responder Units in the community to assist and provide essential services to the community in their work.
Among the many topics covered and taught by certified by C.E.R.T. teachers are disaster preparedness, search and rescue, fire safety, team organization, hazardous materials, first aid staffing stations for large events, storm spotting and preparation, CPR, and disaster medical operations, and lifesaving ways one can help First Responders in all types of situations.
Retired Captain Howie Butt of the N.J. State Police has stressed the excellence of the Lakewood C.E.R.T. program calling it, “the gold standard of C.E.R.T. programs.”
To apply for the 2019 Lakewood C.E.R.T. training program visit www.lakewoodcert.com, Volunteer for CERT tab. Applicants are required to upload a headshot and a copy of a valid driver’s license. If accepted, Lakewood C.E.R.T. will notify applicants of the exact dates, times, and venues of classes. For more information visit www.lakewoodcert.com or email trainings@lakewoodcert.com
All applicants will be considered on a first-come first-serve basis. Those who miss the space limit for this year’s course, will be put on the waiting list for next year’s course.
Rock Legends to Celebrate Their 50th Anniversary at the Strand Theater, Lakewood
The historic Strand Theater, Lakewood, N.J., will host the 50th anniversary celebration of Strawbs, considered iconic progressive rock legends, April 26-28, 2019, including performances, a Food Truck Fiesta, dinner, and a Strawbs’ Farewell Brunch.
Ray Coles, co-producer of Strawbs’ 50th Anniversary Weekend, noted that fans from across the globe will be traveling to Lakewood for the weekend-long celebration. Coles said, “I was honored and a little overwhelmed to be asked to help arrange this incredible event. I hope you can help us make it something to be remembered for many years to come.”
From the modest streets of the Strawberry Hill section of London, Strawbs rose from an acoustic bluegrass trio to one of the world’s best-known names in progressive rock. Dave Cousins, Strawbs’ lead vocalist and principal songwriter, has been described by the influential All Music Guide as “the most talented Dylan-influenced songwriter to come out of England.” Rolling Stone Magazine ranked the band’s 1974 release Hero & Heroine among the Top 50 Progressive Rock Albums of All Time. Music legend Tony Visconti, best known for his work with David Bowie and The Moody Blues, places Strawbs’ Dragonfly among the top albums he’s ever produced. Joining Strawbs for this 50th Anniversary Weekend celebration will be a Who’s Who of rock’s greatest. Strawbs alumnus, Rock & Roll Hall of Fame inductee and celebrated Yes keyboardist Rick Wakeman will be on hand. Also performing will be Blue Weaver, the only Oscar-winning member of Strawbs who joined The Bee Gees following his stint with Strawbs and helped that band formulate its Saturday Night Fever sound.
Annie Haslam of Renaissance, renowned for her five-octave vocal range, will take the audience back to the earliest days of Strawbs when late folk legend Sandy Denny contributed her ethereal vocals to the band’s original material. Annie and Strawbs will perform against the backdrop of a 32-piece orchestra, conducted by Tony Visconti. Also helping to celebrate this extraordinary milestone will be synth wizard and Peter Gabriel’s keyboardist Larry Fast; singer/songwriter/ author Wesley Stace also known as John Wesley Harding and the host of the popular Cabinet of Wonders at New York City’s City Winery; The Hooters’ Eric Bazilian, who penned smash hits like “One of Us” and “And We Danced”; John Ford, who wrote Strawbs biggest hit, “Part Of The Union”; and many more.
Sponsorship opportunities range from $1000 to $10,000 and include ads in 50th Anniversary Journal, tickets for the weekend, recognition on event signage and website, and acknowledgements. Email questions and camera-ready art to raycoles@teknetinc.com. ; or phone or text at 732.691.9989.
Payment can be made via check, credit card or PayPal. Make checks payable to either Strand Ventures Inc. or Witchwood Media and mail to Strawbs 50th Anniversary, c/o Ray Coles, 1293 Ventura Drive, Lakewood, NJ 08701.
To purchase tickets and for more information about the weekend events, visit www.strawbs50.com.
Jersey Shore Chamber Holds Its Annual Gala and Formal Induction Ceremony
Jersey Shore Chamber of Commerce, 1856 Highway 35, Wall, N.J., celebrating 40 years of service, recently held its annual Gala and formal induction ceremony at Barlow’s Flower Farm, Sea Girt. Fratello’s of Sea Girt and owner Chris DeCresce provided and served a buffet dinner for more than 70 guests.
New Executive Board members, sworn in by the Honorable Christine Hanlon, are Chamber President Alison Wilson, vice president and small-business manager for Kearny Bank, Long Branch; First Vice President Corinne McCann, Brielle, attorney at Fox Rothschild LLC, Lawrenceville; Second VP Jessica Baguchinsky, Beach Haven West, Paychex; and Treasurer Adam Puharic, Wall, Danskin Insurance Agency. (Not pictured: Board Secretary Kristine Zulewski, Brick, Manasquan Bank.)
Three new Chamber Board members sworn in at the Gala are Paul Barlo, Brick, of Barlo, Governale & Associates Architects, LLC, Kellyann Skorupski, Wall, of Chores NJ; and Thomas Mullooly, Sea Girt, of Mullooly Asset Management.
Emily Dudek, Toms River, and her Withum, Smith and Brown co-workers, Red Bank, won the 50/50 drawing of $4750 sponsored by Jersey Shore Chamber of Commerce Foundation, which funds scholarships for local high seniors. The money raised by the Foundation will fund three scholarships in 2019. An additional scholarship of $1,000, funded by Paul Barlo, will go a student studying in the field of engineering or architecture or construction.
Gala sponsors included Thomas Mullooly of Mullooly Asset Management, Sea Girt, and Amy Fitzgerald, Manasquan, of New Jersey Natural Gas, Wall. Adam Puharic, Wall, Danskin Insurance Agency, was the cocktail sponsor. Kearny Bank sponsored music provided by DJ Anthony DiDio and Company; and Provident Bank, Chocolate Carousel of Wall and the Macaroon Shop, Avon by the Sea, were the dessert sponsors. All is Sharp Photography was the official photographer. Cassie Galasetti and Theresa Pittius of Social Sidekick provided continuous social media coverage of the evening; and Marvin Flavien of MK FlavVideo produced a video of the Gala that can be seen on YouTube, Facebook, Instagram and Twitter. Visit the Facebook page of Jersey Shore Chamber of Commerce to view the video.
For more information, contact Evelyn Mars, executive director of Jersey Shore Chamber of Commerce, or Danielle Kidney, executive assistant, at 732-280-8800 or visit www.jerseyshorechambernj.com.
Chamber Directors include Paul Barlo, architect, Barlo Governale & Associates, Brick; Jeff Bezick, ServPro of Greater Hunterdon County, Flemington; and L.A. Caprioni, Inspirations Hair Salon, Sea Girt; Amy Fitzgerald, Manasquan, of New Jersey Natural Gas; Sean Keating, Long Branch, Rosso Financial Group, Sea Girt; Zack Malecki, Brick, Bubbakoo’s Burritos, Wall; Russ McIver, Connections Un_LTD, Allenhurst; Pat Mayer, Diane Turton Realtors; Thomas Mullooly, Sea Girt, Mullooly Asset Management, Wall; Stephanie Reckord, Spring Lake Heights, Greenbaum, Rowe, Smith & Davis, LLC, Iselin; Kellyann Skorupski, Wall, Chores NJ, Wall; Valerie Sculthorpe, Brick, Investors Bank, Spring Lake Heights Linda Talbot, Pt. Pleasant Beach, Kearny Bank, Spring Lake Heights; Virginia Tesch, Brick, Provident Bank, Wall; Anthony Urgola, Wall, Deluxe Cartridges, Manasquan. R.J. Furlong, R.J. Furlong Clothier & Co., Sea Girt; and John Spottke, C&A Financial Group, Wall, are Directors Emeritus.
Creating a Culture of Transformational Leaders
Get an action plan that will help you recruit ideal candidates who also have leadership qualities at the monthly meeting of JSAHR (The Jersey Shore Association for Human Resources), open to the public, Thursday, February 14, 2019, from 8:00 to 10:00 a.m., at Jumping Brook Country Club, 210 Jumping Brook Road, Neptune, N.J.
In his presentation “Creating a Culture of Transformational Leaders,” Ethan Chazin will explain how to find great leaders and managers who inspire others to achieve remarkable results. He will describe the behaviors, traits, and characteristics all great leaders possess; the differences between managing and leading; and how to apply “why” and “what if” in creating a culture of transformational leaders, among other topics.
The registration fee, including a full buffet breakfast, is $30.00 for JSAHR members; $40.00 for nonmembers; $25.00 for guests and those in-transition, and $10.00 for full-time students.
Register online at jsahr.shrm.org/events or email admin@jsahr.org or call Christine Higgins, JSAHR chapter administrator, at 732-701-7155.
JSAHR, a SHRM affiliated chapter, is a Platinum Excel award winner of SHRM (Society for Human Resource Management.) This program is pending one (1) SHRM and one (1) HRCI (Human Resource Certification Institute) recertification credit. www.hrci.org.
About Ethan Chazin: Ethan Chazin decided to become a motivational speaker and a coach after spending 20+ years as recruiter, marketer, and product manager in Corporate America. He founded the Chazin Group and began to conduct research on how to transform individuals and organizations from good to great. He integrates his business experience with his research findings in his training and executive coaching, and helps organizations apply “why” and “what if” in creating a culture of transformational leaders. Chazin has consulted with Fortune 500 companies, taught for universities in the tri-state area, and delivered training for many professional associations, including Garden State SHRM.
Jersey Shore Association for Human Resources Awards Two Scholarships
JSAHR (Jersey Shore Association of Human Resources), a human resources organization that provides two annual scholarships to support its commitment to education and the advancement of the Human Resources profession, has awarded two Ann C. Edwards scholarships.
Amanda Gallomardo, Manalapan, received $1000 toward her college studies at Sacred Heart University, Connecticut, where she is enrolled as an accelerated Bachelor/Masters Program in Occupational Therapy. She is active in co-curriculum programs, including being the Assistant Chairperson of Sisterhood Development for the Phi Sigma Sorority. She is the daughter of JSAHR member Lisa Wheeler.
Sandra Shea, Freehold, received a $500 JSAHR member scholarship to complete her professional certification through the Society for Human Resources Management (SHRM). Shea who will be certified this February, serves on the JSAHR Diversity and Inclusion Committee. She is the Human Resources and Benefits Manager for Freehold Cartage, Freehold, New Jersey.
The Ann C. Edwards SPHR Scholarship is given annually as a tribute to Ann C. Edwards, the founding member of JSAHR who served in various board and leadership roles in human resources profession nationally and in New Jersey, including being president of JSAHR. She is the co-author of “Putting Your Best Foot Forward,” a program designed to help individuals prepare for the job search process. She was also a director on the Garden State Council of Human Resources and active in the Society of Human Resources Management (SHRM) on the national level. She is now retired and living in Florida.
For more information, call Christine Higgins, chapter administrator at 732-701-7155 or email admin@jsahr.org.
About JSAHR¬: JSAHR (Jersey Shore Association for Human Resources) is a professional organization that provides its members access to services and programs dedicated to the advancement of Human Resources in New Jersey, particularly Monmouth and Ocean counties. It gives members opportunities to update and advance skills through education, network with peers and exchange ideas in a professional forum, learn about current and local legislative actions, and gather information needed to effectively practice the human resources’ profession
The JSAHR is an affiliate chapter of the Society for Human Resource Management (SHRM) and a member of the Garden State Council of SHRM. SHRM is the largest organization dedicated exclusively to the advancement of the Human Resources profession and represents the interests of over 285,000 members and 20,000 businesses internationally.
Lakewood Recreation Winter Programs 2019
Most programs begin week of January 14 and end March 29, 2019
INDOOR SOCCER INSTRUCTIONAL LEAGUE
Ages 4 -12, Tuesday and Thursday Nights
A unique program, with no tryouts, designed for boys and girls to play and incorporate the basic skills of soccer. Everyone participates and learns during each session, every Tuesday and Thursday, January 15 – March 28, 2019. Friday (MAKE-UP).
PARTICIPANTS TIME
Ages: 4 – 6 6:30-7:00 p.m.
Ages: 7 – 9 7:30-8:30 p.m.
Ages: 10 – 12 8:30-9:30 p.m.
REGISTRATION FEE: $10.00 LOCATION: Ella G. Clarke School
SPECIAL NEEDS FUN NITES
FREE games, arts & crafts, reading, and more for special needs children, grades K – 12, at the Clarke School on Monday nights,
January 14 – March 25 from 6:30 – 8:00 p.m.
“ESCAPE” INSTRUCTIONAL WRESTLING
Grades 1 – 5, Monday Nights, 6:30 – 8:00 p.m.
Join some of the best wrestling coaches in learning the conditioning, discipline, and skills to become a first class wrestler.
Every Monday from January 14 – March 25.
REGISTRATON FEE: $10 LOCATION: Lakewood High School Wrestling Room
ADULT OPEN GYM
For LAKEWOOD residents only, grades 9 and up. Monday and Wednesday from 6:30 – 8:30 P.M. Enjoy basketball, volleyball, and indoor walking track.
Sessions will begin January 14 – March 27.
Grades 9-12 must have parental permission slip.
FEE: $2.00 for EACH VISIT LOCATION: Lakewood High School
ADULT CRAFT PROGRAMS at THE LAKEWOOD COMMUNITY CENTER
MONDAY: JEWERLY MAKING – 10:30 a.m. to 1:30 p.m.
TUESDAY: CROCHET – 11:30 a.m. to 1:30 p.m.
WEDNESDAY: CRAFTS – 10:30 a.m. to 1:30 p.m.
For information, call Lakewood Recreation at 732-905-3405 or visit www.lakewoodtwpnj.org. Programs may be cancelled due to inclement weather, holidays, school building use, or school construction. Listen to WOBM for cancellations.