Getting the Most from Exhibiting at Trade Shows – Free Seminar

Posted on October 23, 2012 By

Are you using the right marketing tactics when you exhibit at a trade show? A trade show offers businesses the chance to gain the attention of present and potential clients, but you have to use the right marketing tactics.  Do you know what these marketing tactics are and how to use them effectively?

Make the most of your next opportunity to exhibit by attending a free business seminar, “Trade Showmanship and Event Marketing,” Wednesday, October 31, 2012, from 10:00 a.m. to 1:00 p.m., Conference Room C, Lakewood Municipal Building, 231 Third Street, Lakewood.

The workshop, hosted by The Lakewood Development Corporation, the administrative arm of the Urban Enterprise Zone (UEZ), and presented by the Women’s Center for Entrepreneurship Corporation, is open to the public, men and women. Learn how to choose exhibit space; budget time and resources; promote participation before, during and after; increase traffic to your booth; instantly capture the interest of those passing by; qualify visitors; and get best follow-up results.

All businesses are welcome whether or not they are participating in a UEZ program. A question and answer period will follow. To register or for more information, visit and register online under Seminar Schedule; or call the Women’s Center for Entrepreneurship Corp. at 973-507-9700.

About the UEZ:  The Urban Enterprise Zone program was designed to foster economic growth to revitalize and stimulate designated urban communities.  The program encourages businesses to create private-sector jobs though public and private investment. More than 8,000 businesses throughout the state and more than 500 businesses in Lakewood benefit from tax and financial incentives. Personnel from the Lakewood UEZ are available to discuss program eligibility and answer questions.