Make the Most of Participating in a Trade Show – Free Seminar

Posted on March 7, 2012 By

Exhibiting at a trade show is a powerful marketing tool. No other form of marketing offers a business the venue in which to implement almost every possible marketing tactic to gain the attention of present and potential clients.

Get ready for the 2012 Lakewood Regional Business and Industry Expo this July! The Lakewood Development Corporation, the administrative arm of the Urban Enterprise Zone (UEZ), is offering a free business seminar, “Trade Showmanship and Event Marketing,” Thursday, March 15, 2012, from 10:00 a.m. to 1:00 p.m. in Conference Room C in the Lakewood Municipal Building, 231 Third Street, Lakewood.

The workshop, presented by the Women’s Center for Entrepreneurship Corporation, is open to the public, men and women. Learn such trade show “how to’s” as choosing exhibit space; budgeting time and resources; promoting participation before, during and after; increasing traffic to your booth; instantly capturing the interest of those passing by; qualifying visitors; and getting best follow-up results.

All businesses are welcome whether or not they are participating in a UEZ program. A question and answer period will follow. To register or find out about UEZ programs and seminars, call Patricia Komsa at 732-364-2500 x5257 or

About the UEZ:  The Urban Enterprise Zone program was designed to foster economic growth to revitalize and stimulate designated urban communities.  The program encourages businesses to create private-sector jobs though public and private investment. More than 8,000 businesses throughout the state and more than 500 businesses in Lakewood benefit from tax and financial incentives. Personnel from the Lakewood UEZ are available to discuss program eligibility and answer questions.