Pine Belt Cars Wins Naming Rights of Athletic Complex for Point Pleasant Boro Schools

Posted on February 2, 2023 By

Rob Sickel, owner of Pine Belt Cars, Lakewood, announced that Pine Belt has won the bid from the Point Pleasant Boro Board of Education for the naming rights of athletic complex behind the high school and middle school for the next five years. Beginning February, the Complex will be known as The Pine Belt Cars Athletic Complex at Point Boro Schools.

Sickel said, “We are excited that Pine Belt Cars is being recognized for its commitment to education and athletic youth programs, and we are honored that the Point Pleasant Boro Board of Education accepted our bid.”

The support of Pine Belt Cars will help fund all athletic programs and activities in the school’s budget.

About Pine Belt Cars: Pine Belt Cars, 1088 Route 88, Lakewood, NJ 08701, is a family-owned and operated New Jersey car dealer that offers new or pre-owned cars, trucks, and SUVs. Pine Belt Cars specializes in Chevy, Chrysler, Dodge, Jeep, Ram and Subaru cars. The dealership employs a professional team of service technicians with the skills and equipment to handle all manner of maintenance and repairs, and has a full stock of authentic parts.

Pine Belt Cars has four dealerships in Lakewood, N.J., and is very committed philanthropically to local communities. Some of Pine Belt’s philanthropic affiliations include sponsoring the Pine Belt Arena, Lakewood Little League, United Way of Ocean County, Lakewood Police Department, Jewish Federation, and the Monmouth-Ocean Development Council.

Pine Belt Cars was founded in 1937 by Leon Sickel. After graduating Franklin & Marshall and serving in the U.S. Naval Reserve, his son David Sickel joined the family business and became the dealer in 1975. When David retired in 2019, his son Robert Sickel became the current president and CEO of Pine Belt Cars, a third-generation dealer. Robert Sickel graduated from the University of Miami.

For more information call 888-3-PineBelt or 732-363-6244 or visit