What’s in a Name? A Lot after Nearly 40 Years!

Posted on April 8, 2019 By

Google was formerly known as BackRub; Pepsi-Cola was originally called Brad’s Drink; and IBM was once Computing Tabulating Recording Corporation. Not only has Cowan, Gunteski & Co., P.A. changed its name to Cg, with the help of Single Throw Marketing, Wall, N.J., the almost 40-year-old award-winning accounting, tax, and business consulting firm has changed its branding, logo, website, its tagline, and social media messaging to reflect a more modern firm that still maintains it unwavering business values and support for community initiatives and charitable causes*.

Founded in 1982, Cg Tax, Audit & Advisory services individuals, small businesses, major corporations, charitable organizations, and a variety of industries, including construction, healthcare, manufacturing and distribution, nonprofits, professional services, and more. In addition to traditional tax services, Cg provides business consulting and advisory, business accounting, estate planning, healthcare accounting and consulting, forensic and valuation services, compliance and auditing, among others services.

Stephen Reed, CPA, PSA, CGMA, shareholder in Cg, said, “The name Cg is a nod to the firm’s founders, Don Cowan and R. Joseph Gunteski. Both Don and Joe have done incredible work with establishing the firm, its employees, and its culture. Not only is the name “Cg” symbolic of the work that went into the firm and our extensive experience, but also a name that demands attention and attracts a curiosity to learn more.”

By remaining focused on the road ahead™, Cg’s new tagline, Cg continues to help its clients now but also to plan for a profitable future. Donald A. Cowan, CPA, PFS, PSA, CFP®, Cg’s managing director, said, “When looking at our new logo, you can’t help but notice the viewfinder brackets designed to represent our laser-focused approach to helping clients. The financial world is changing faster than any other time in history. Our clients require us to be progressive, agile, focused, and always looking forward.”

Cg has received many honors for its work and commitment to others. The firm was named one of the Best Places to Work in New Jersey each year from 2007 through 2016 and in 2019. In 2009, the Accountants Media Group, publishers of Accounting Today, Accounting Technology, CPA Wealth Provider, Practical Accountant and the host of WebCPA.com named the firm the fifth Best Accounting Firm to Work For in the nation. From 2016 – 2018, Cowan, Gunteski & Co., P.A., now known as Cg, has been named a Top 300 Firm by INSIDE Public Accounting, and NJBIZ ranked the firm as a Top 10 Privately Held Accounting Firm in New Jersey in 2016.

Cg Tax, Audit & Advisory is an affiliate of CPAmerica, Inc., a network of over 75 large independent accounting firms in the United States, along with the worldwide offices of Crowe Global. Cg’s affiliate Cg Healthcare Solutions, LLC , a medical billing and healthcare consulting company, is also included in the rebranding with a new logo and website.

For more information, visit Cg at cgteam.com or call 732-676-4100.

*Charitable Affiliations and Awards: Cg employees and the firm are involved in supporting numerous nonprofit and service organizations throughout the state, including United Way of Monmouth & Ocean Counties; The NJ Chapter of the Leukemia & Lymphoma Society; Children’s Hospital of Philadelphia’s Cystic Fibrosis Support Center; CPC Behavioral Healthcare; the Monmouth Regional and the Lakewood chambers of commerce; and the MODC (Monmouth & Ocean Development Council). Cg participates annually in the United Way of Monmouth & Ocean Counties’ Day of Action community service initiative and donates annually to the NJ Institute for Disabilities in their Holiday Gift Card Drive.

Cg and Managing Director Donald A. Cowan, a past president and current board member of the United Way of Monmouth & Ocean Counties, were honored by the United Way of Monmouth & Ocean Counties at its 2015 Gala. Stephen Reed, a member of MODC’s Board of Directors and Executive Committee, was honored in 2018 by the Jackson Chamber of Commerce for his community dedication. Shareholder Deborah Mathis, CPA, CHBC, received the Warren G. Christenson and Young Altruistic Professional Awards in 2006 and 2010 from the United Way of Monmouth & Ocean Counties for her community involvement and philanthropy. She was also honored as a 2014 Woman of Achievement by the Girl Scouts of the Jersey Shore and serves on the United Way of Monmouth & Ocean Counties’ Women United Campaign.

In 2018, Marketing Manager Danielle Bagdzinski raised almost $40,000 for the NJ Chapter of the Leukemia & Lymphoma Society for its mission to find a cure for blood cancer. In 2018 the Monmouth Regional Chamber nominated her for the International ATHENA® Young Professional Leadership Award, and the Girl Scouts of the Jersey Shore named Bagdzinski a 2017 Phenomenal Woman Under 40.

About Cg Tax, Audit & Advisory: The Offices of Cg are at 730 Hope Road, Tinton Falls, NJ 07724; and 40 Bey Lea Road, Suite A101, Toms River, NJ 08753.

Abbreviations: PSA: Public School Accountant; CGMA: Chartered Global Management Accountant; CFP: Certified Financial Planner; CHBC: Certified Healthcare Business Consultant